| “Studies show
that 43% of adults planning vehicle purchase responded to direct mail with
an in-person dealer visit.” Motor Trend May 3rd.
“The large number of adults looking to purchase a new car gives
marketers an opportunity to communicate with their consumers when it’s
timely and relevant. Direct mail has proven to be an effective way to
connect with adults because it offers information that can help educate
consumers prior to a future auto purchase.” Janice Mayo, SVP of
Marketing, Veris
“A new survey concludes that TV commercials don’t influence
consumers’ automobile purchase decisions. 48% of the consumers said
a direct-mail offer from a car dealer would influence their vehicle purchase.”
Automotive News October 13th, Jean Haliday Advertising Age.
* Direct Mail 48%
* Internet 26%
* TV 17%
* Other 9%
|