| - Direct Mail is cost effective |
- Direct Mail is targetable |
| - Direct Mail is planned |
- Direct Mail is creative |
| - Direct Mail is interactive |
- Direct Mail is not a do-it-yourself project |
| - Direct Mail is secret |
- Direct Mail is quantifiable |
“Studies show that 43% of adults planning vehicle purchase responded to direct mail with an in-person dealer visit.” Motor Trend May 3rd
"The large number of adults looking to purchase a new car gives marketers an opportunity to communicate with their consumers when it's timely and relevant.
Direct mail has proven to be an effective way to connect with adults because it offers information that can help educate consumers prior to a future auto
purchase." Janice Mayo, SVP of Marketing, Veris
"A new survey concludes that TV commercials don't influence consumers' automobile purchase decisions. 48% of the consumers said a direct-mail offer from a
car dealer would influence their vehicle purchase." Automotive News October 13th, Jean Haliday Advertising Age.
*Direct Mail 48%
*Internet 26%
*TV 17%
*Other 9%
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